Are you looking for ways to boost Instagram engagement in 2021? You’re not the only one who feels this way!To understand how they are performing, marketers must go deeper into their performance data and track comments, saves, shares, Instagram Stories views, and even DMs. Fortunately, it’s not as difficult as you would imagine!
1: Figure out when is the best time to post.
Did you aware that posting at the incorrect time or infrequently could be restricting your Instagram engagement?While there are a number of strategies to boost Instagram engagement, publishing when your followers are most active is a surefire approach to do so.Instagram’s algorithm favours posts that get a lot of engagement in a short amount of time, and it will frequently push that post to the top of your followers’ feeds.Because each Instagram account has its own set of followers in various time zones, it’s a good idea to figure out your own particular optimal time to post on Instagram. You’ll be able to reach more people, enhance interaction, and expand your brand this way!
2: Use Instagram Stories Stickers to Start a Conversation
Every day, more than 500 million Instagram accounts utilise Instagram Stories, and that number is expected to rise in 2021!Instagram Stories stickers are a terrific method to get your followers to interact with you and share their thoughts and experiences, which will help you build a loyal following that feels connected to your company.
3: Test and Analyze New Content Types on a Regular Basis:
Experimentation produces some of the best Instagram content ideas.Trying out new types of content on Instagram can be intimidating, especially if you think you’ve hit on something and are getting a lot of engagement with your existing content strategy.But trust us when we say that trial and error, as well as content trials, are essential for staying ahead of the curve and developing a stronger approach.For example, on Later’s Instagram account, we’d traditionally relied on workdays as our primary posting day. However, after some trial and error, we discovered that Sundays were our best days for engagement since we were able to keep our audience’s attention for longer!
4: Make “Saveable” Content for Your Feed:
Comments, shares, and saves on Instagram are more crucial than ever. Creating more content that encourages your audience to hit the save button is one of the best strategies to enhance your engagement this year.Anything you know your audience will wish to revisit at a later time is considered “saveable content.”Consider what’s important to your audience and what they’ll find valuable when contemplating “saveable” content for your feed. This might be anything from an infographic to hilarious memes or phrases that you know will strike a chord with your audience.
5: Share Data Your Audience Will Love
Posting personalized and data-driven content is a big trend prediction for 2020 and we think it will really help drive engagement too.
6: Be Open About Your Brand and Company:
The power of authenticity on Instagram is enormous – and it’s only going to grow in 2021!
We’re seeing a lot of brands and corporations jump on board and present a more genuine, real, and vulnerable side of themselves.
A high level of authenticity can go a long way toward strengthening your connection with your audience, which leads to increased engagement.
Your brand will be more relatable to your audience if you can display the good with the bad, the hardships with the victories.
7: Pay Attention to Your Hashtags a Little More :
Understanding which hashtags are bringing more visitors to your posts is critical if you want to enhance your Instagram engagement.You can track the hashtags you use on each Instagram post with Later’s Hashtag Analytics. You’ll be able to observe which posts received the most attention, as well as the hashtags that followed them.Likes, comments, impressions, reach, and saves are just a few of the metrics you may use to refine your Hashtag Analytics. This is a fantastic feature for guiding your content strategy.The more hashtags you use, the more impressions and eyes your content will get!