You may combine your product catalogue with your Instagram profile via an Instagram Shop. As a result, you’ll be able to directly market your products to Instagram users via posts, Stories, the Explore tab, and a specific Shop link on your profile.
Let’s have a peek at some Instagram Shops in action.
The Instagram Shop option is demonstrated in the image below, which promotes the watch brand MVMT. This allows users to see all of their products without leaving the Instagram app when they visit their profile.
Step 1: Make sure you’re eligible to shop on Instagram
Step 2: Make a connection to a catalogue.
After that, link your Instagram business account to a Facebook catalogue. You can do so in one of two ways.Use Catalogue Manager as an option A.This is the do-it-yourself (DIY) approach. You can either build a new catalogue or link to one that already exists.Note: Choose an e-commerce catalogue if you wish to utilise product tags and stickers (which you almost certainly will).Option B: Enlist the help of a Facebook partner.A little assistance is never a bad thing.
If you’re having trouble putting up your catalogue, our certified partners can help.
Step 3: Download the app and register.
Go to the Instagram app to sign up for Shopping after you’ve connected your account and catalogue. Go to your profile’s settings and select Business, then Instagram Shopping. To submit your account for review, follow the steps to ensure that everything is in order. The process usually takes a few days, although it can take longer in some cases. You can check your review status at any moment by going to Shopping in Settings.Once you’ve been accepted, you’ll receive notifications from Instagram and may start tagging products in your posts and stories by completing the Shopping setup in Settings.
Step 4. Create your first shopping post or story.
You may start adding product tags and stickers to your Instagram posts and stories now that you’ve set up shop. Begin by writing a post as usual, then select ‘Tag Products’ to include a product from your catalogue. Each image or video post can have up to five products, and multi-image postings can have up to 20 products. You can even go back and tag earlier posts on your business profile with shopping tags.
Each narrative can have just one product sticker. You can also change the colour and text of the product stickers.
Step 5: Look over your shopping Insights.
To see how your shopping posts and stories are performing, go to the Insights tab of your profile. These insights can help you learn more about your consumers’ preferences so you can provide them with more relevant products.