In just 13 minutes after its release, BTS’ second all-English single, “Butter,” began breaking records and leading rankings. The worldwide septet has excelled themselves once again with their summer pop mood, with ‘Butter’ proving to be the ultimate summer bop. It makes allusions to a number of great pop culture moments (Usher, Michael Jackson’s Smooth Criminal) while being quite self-aware of its stunning appearance and power.
On iCHARTs, Korea’s real-time music chart, BTS’ Butter received a certified all-kill. Melon, Genie, FLO, VIBE, and Bugs all ranked #1 on the Melon, Genie, FLO, VIBE, and Bugs charts! Not only that, but they also broke the record for the biggest Spotify debut of all time, surpassing Ed Sheeran and Justin Bieber’s I Don’t Care, which had 10.977 million streams! The smooth summer anthem released on Spotify with a whopping 11,042,335 first-day streams, making it the most successful debut in Spotify history. It even landed at #2 on Spotify’s Global Top 50 chart!
Another victory for BTS’ Indian ARMYs is that they were instrumental in the group’s record-breaking Spotify launch. India was ranked second among the top three countries contributing to Spotify streams, according to fans! The song ‘Butter’ received 1,156,196 streams! Not to mention that they created ‘Butter’ Spotify India’s largest debut ever.